Creator Strategies ~

April 18, 2024 @ 1800 UTC via Zoom

Article: https://medium.com/@Luuuuu/web3-adoption-creator-strategies-a351106a3843

4 Questions

What are the differences between being a Web2 creator and being a creator in Web3? 9:05

Thomas Art: You can reach a huge audience (with comes huge competition).
Jeeper: Compared to my history of working in university, you can get paid!
Peter: Web3 creators/builders use web3 tools to publish, then through brands and cross-platform identities reach the larger, corporately-hosted web2 human networks.
Jenny: Web3 makes it easier to create. The tooling to trade and publish (mint) are baked into blockchain ecosystems & their audiences. Also, access to marketplaces is open, no gatekeepers!
Paul: This is an emergent space, we have a lot of opportunity to design the collaboration space. We are designing the participation frameworks for global creative work.
Felix: Web3 provides opportunity to redefine worth (noun) and value (verb). Web2 imposes it's values on creators.

What did you struggle with most when entering the ecosystem? 22:02

Peter: I struggled to narrow my focus and learn. I tracked it by collecting links in a big chronological note. There was no "community calendar".
Jeeper: After onboarding a lot of artists, there is a lack of proper documentation and onboarding processes.
Linda: [Onboards artists for living] There are many steps in "creating art". Some artist can manage minting art, but want guidance on promotion and network strategy.
Thomas Art - There are so many ecosystems and pricing strategies to choose from, each even have specific "cultural rules". Successfully selling web3 art is 60-70% marketing or brand and 30-40% the quality of artwork.
Jenny: Navigating the "number go up" crowd is noisy and overwhelming. Finding practical use cases was hard to do amongst people "pumping their own bags". Where does one go to "do your own research"?
Paul: Even after all these years I still feel like I'm entering! We are making the doors to enter from. I think it comes down to flow. It can go to workflow, individual workflows. The people challenges of understanding what creators want or what would make it easier are paramount.
Felix: I've observed that people come into ecosystem for many reasons but their role as an actor is transformed by joining. Web3 has a capacity to transform. I've seen many consumers with regular jobs transform into freelancers. A huge diversity of areas to create in.

~ last 2 questions combined.

What should change to make the space better? 40:22

What narratives make it easier for creators to join an ecosystem?

Linda: Pages & applications need to be intuitive so people do not need to read separate documentation. Natural spaces where creators to develop their marketing campaigns.
Thomas Art: I hear everyday about scams, many friends have been scammed. Social media is full of them.
Jenny: We need to adapt "plain language" to communicate our features. Maximalism has hurt us a lot, we can make our ecosystems safer and easier to onboard into by collaborating cross-chain.`Also, marketplace aggregators would increase the reach of NFT artists.
Jeeper: We need to aim our business development efforts with art galleries or museums because these places are where art historically has been sold, displayed or presented.
Peter: Create community "super calendar" that can be subscribed to and updated live. Ecosystem map, opt in visualization of ecosystem relationships between both brands and individuals. Pay ecosystem agents or decentralized workers specifically for quality onboarding.
Paul: Create discovery tools for creators to promote products. These new markets are disparate by design. It should be decentralized, but it should be accessible and easy to discover. We need to demystify the technical aspects of blockchain while illustrating proper security from square 0 -> specialized documentation for each role or possible stakeholder.
Felix: Nothing to add :) lots of good points collected already.

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Last updated 5 months ago

4 Questions

Thomas Art: You can reach a huge audience (with comes huge competition).

Jeeper: Compared to my history of working in university, you can get paid!

Linda: I have new ownership features for both the buyers and the sellers. Very different audiences, also interconnected. Could be another conversation here

Peter: Web3 creators/builders use web3 tools to publish, then through brands and cross-platform identities reach the larger, corporately-hosted web2 human networks.

Jenny: Web3 makes it easier to create. The tooling to trade and publish (mint) are baked into blockchain ecosystems & their audiences. Also, access to marketplaces is open, no gatekeepers!

Paul: This is an emergent space, we have a lot of opportunity to design the collaboration space. We are designing the participation frameworks for global creative work.

Felix: Web3 provides opportunity to redefine worth (noun) and value (verb). Web2 imposes it's values on creators.

Peter: I struggled to narrow my focus and learn. I tracked it by collecting links in a big chronological note. There was no "community calendar".

Jeeper: After onboarding a lot of artists, there is a lack of proper documentation and onboarding processes.

Linda: [Onboards artists for living] There are many steps in "creating art". Some artist can manage minting art, but want guidance on promotion and network strategy.

Thomas Art - There are so many ecosystems and pricing strategies to choose from, each even have specific "cultural rules". Successfully selling web3 art is 60-70% marketing or brand and 30-40% the quality of artwork.

Jenny: Navigating the "number go up" crowd is noisy and overwhelming. Finding practical use cases was hard to do amongst people "pumping their own bags". Where does one go to "do your own research"?

Paul: Even after all these years I still feel like I'm entering! We are making the doors to enter from. I think it comes down to flow. It can go to workflow, individual workflows. The people challenges of understanding what creators want or what would make it easier are paramount.

Felix: I've observed that people come into ecosystem for many reasons but their role as an actor is transformed by joining. Web3 has a capacity to transform. I've seen many consumers with regular jobs transform into freelancers. A huge diversity of areas to create in.

~ last 2 questions combined.

What narratives make it easier for creators to join an ecosystem?

Linda: Pages & applications need to be intuitive so people do not need to read separate documentation. Natural spaces where creators to develop their marketing campaigns.

Thomas Art: I hear everyday about scams, many friends have been scammed. Social media is full of them.

Jenny: We need to adapt "plain language" to communicate our features. Maximalism has hurt us a lot, we can make our ecosystems safer and easier to onboard into by collaborating cross-chain.`Also, marketplace aggregators would increase the reach of NFT artists.

Jeeper: We need to aim our business development efforts with art galleries or museums because these places are where art historically has been sold, displayed or presented.

Peter: Create community "super calendar" that can be subscribed to and updated live. Ecosystem map, opt in visualization of ecosystem relationships between both brands and individuals. Pay ecosystem agents or decentralized workers specifically for quality onboarding.

Paul: Create discovery tools for creators to promote products. These new markets are disparate by design. It should be decentralized, but it should be accessible and easy to discover. We need to demystify the technical aspects of blockchain while illustrating proper security from square 0 -> specialized documentation for each role or possible stakeholder.

Felix: Nothing to add :) lots of good points collected already.